Jaguar Land Rover to launch subscription service

By Charlotte Whyatt - Tue 19th Jun 2018
Jaguar Land Rover to launch subscription service

Jaguar Land Rover subsidiary InMotion Ventures are set to launch the company’s first car subscription service.

Known as Carpe, customers enter into a 12-month contract and a pay a fixed monthly fee which then allows them to rent any car under the brand.

This monthly fee covers everything from delivery costs to tyre servicing, glass replacement and insurance from German provider Allianz.

There’s absolutely no limit on mileage and the only other expense customers have to pay for is fuel. 

The only stipulations are that drivers must be 30 or older, have held a licence for more than two years and have not made any insurance claims within the last two years.

It’s mainly aimed toward high-mileage drivers who like the idea of changing vehicles more regularly than normal motorists.

“We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs,” said Sebastian Peck, managing director of InMotion Ventures.

“For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution.”

Swedish car manufacturer Volvo recently announced that they plan to start up their own subscription service Care By Volvo by 2025 which will provide insurance, tax and servicing all in one convenient package on a 24-month contract. 

Source: Fleet Europe